Growth & conversion leader

LawsonPlayer.

I turn customer insight into measurable growth.

Leading conversion optimisation across high-traffic digital products, combining experimentation, analytics and product strategy to deliver measurable commercial outcomes across Europe.

Career impact Overview
300+Experiments DeliveredDelivered end to end
27CountriesInternational experience
€20M+Commercial ImpactAcross multiple initiatives
1M+Weekly VisitorsHigh-traffic digital products

Experience

Optimising digital products across Europe.

Explore my experience

Selected work

Quantifiable Commercial impact.

View all case studies

Toolkit

Software used to turn evidence into action.

01

Research & Ideation

ContentsquareHotjarUserTestingMiro
02

Experimentation

OptimizelyDynamic YieldGoogle Optimize
03

Analytics

Adobe AnalyticsGoogle AnalyticsAmplitudeExcel
04

Delivery

JiraAzure DevOpsAirtablemonday.com
05

Visualisation

Power BITableauData Studiothink-cell

Recommendations

What colleagues say.

View on LinkedIn

I don't think I've ever seen anyone take off as quickly as I've witnessed Lawson do when he joined the Digital Sales & Retention Product team at Sky! Lawson exemplifies professionalism and quickly gained respect from his peers and stakeholders across the globe. Not one to just simply deliver a project, Lawson's ability to quickly comprehend a challenge, find solutions and then expand the solution into wider opportunities is immense and it was a pleasure to witness how much value you added our team, the business and to your colleagues who all had so much respect for you.

CP
Chris Parker
Head of Digital ProductSky

Lawson supported our German WOW E-Commerce team extremely well with his extensive knowledge and skills in optimization, A/B testing, Dynamic Yield and Adobe Analytics. Our team very much enjoyed working with him and he always found a way to make even the most challenging test idea possible. Lawson is very well organized, ready to jump in and find a solution and brings in creative ideas. I'm sure he'll excel in his new role and would certainly enjoy working with him again.

EA
Esther Adelhardt
Head of Content MerchandisingWOW

Working with Lawson has been such a pleasure. He has shown to be hard working, intelligent and very insightful.

I couldn't had a better collaborator. Working with him has been extremely enriching as he has always been willing to take time, help and guide my team through solving any issue with patience and kindness.

I particularly appreciate his proactivity in proposing new ideas and analysis, which has brought us great results and insights, and his ability to build strong relationships with international teams.

He would be a great asset in any team.

CF
Chiara Fumagalli
Senior eCommerce SpecialistNOW

I had the pleasure of working closely with Lawson on the global streaming product team, where he served as an Ecommerce Optimization Manager for our German market as well. Lawson’s dedication and expertise in managing end-to-end A/B tests as well as his strong analytical skills were truly impressive.

Strategic Insights: Lawson consistently identified opportunities for optimization within our ecommerce processes. His ability to analyze data using Adobe Analytics and translate it into actionable insights was invaluable.

Effective Collaboration: Lawson worked seamlessly with cross-functional teams, ensuring smooth communication and alignment throughout the A/B testing process.

Results-Driven: His commitment to delivering impactful results was evident in the successful execution of A/B tests. From opportunity identification to result reporting, Lawson consistently exceeded expectations.

I highly recommend Lawson for any role related to ecommerce optimization. Lawson has always been a valuable support for questions relating to Dynamic Yield, Contentsquare & Adobe Analytics in which he is a real expert. His analytical skills, collaborative approach, and results-oriented mindset make him an asset to any team.

MF
Matthias Freund
Senior Manager Performance & OptimisationWOW

I had the pleasure of working closely with Lawson on several optimisation and A/B testing projects.

Lawson’s expertise was invaluable during these projects, he excels in both analytics and creativity, consistently delivering measurable improvements in key metrics whilst always going the extra mile looking for ways to take these tests one step further.

Lawson has a knack for distilling complex technical concepts into clear insights that resonate with stakeholders, his professionalism and collaborative spirit makes him a valuable addition to any team. Lawson is extremely approachable and would happily take time out of his day to explain results and assist me with countless adobe dashboards.

I hope our paths cross again in the future.

GC
Grace Clarke
Product AnalystSky

Working with Lawson over the last two years has been such a delight.

I've never seen someone pick up a workload, skills and projects so quickly and with such professionalism. He's been the standout in our team, being an incredibly helpful, collaborative team player as well as driven and thorough with his own projects. Not only this, but he's helped grow an Optimisation Program across 5 EU markets by doubling the number of tests we've been running, results of which have been used to shape the business propositions over the course of just 1 year.

Lawson's worked really hard to ensure he's visible amongst all members of the team and beyond, conducting himself in a way that has received positive feedback from his peers around pro-activeness, vigilance and skill. It's been such a pleasure to manage him and I can't wait to see what he does next. Watch this space!

AS
Adriana Scala
Product Owner - eCommerce OptimisationSky

It was an absolute privilege to work with Lawson at Boomin. He possesses an enthusiasm and passion for optimizing user & customer experience that I've never witness in any person before.

He relishes suggesting solutions to problems with user research, data and insights and creates engaging reports and dashboards to share with the audiences, whether that be the exec or the engineers.

He is extremely thorough and would leave no stone unturned, to provide feedback and ideas to improve the business products and in-turn the customer experience.

Lawson is an amazingly talented analyst but very modest, he would be a huge asset to any business!

DB
Davina Beard
Lead Business AnalystBoomin

Lawson stands out with his passion for data and insights, and an uncanny ability to identify and solve important customer problems, using a data-driven yet common-sense approach.

Lawson evidenced strong project and stakeholder management skills beyond what was expected of his role. Specifically, he led multiple projects that delivered bottom-line impact and were an internal thought leader on many facets of customer experience. His hands-on approach to data analysis, user research, problem-solving and powerful personality won him the respect of the team and senior management.

Lawson never refuses you when you ask him for help. Energetic and broad-minded product analysis - that's him!

BL
Bhavnisha Lad
Product ManagerBoomin

Lawson has been a cornerstone of Boomin's success through creative data analysis, user research, and solution ideation. He's at his best with given an objective and given time to deeply analyze customer experiences and feedback. He's also very forthcoming with ideas on iterative development to deliver early value.

From a product perspective, it's so key to make data transparent. Lawson worked hard to create insightful dashboards o the metics that matter for leaders and squads.

Lawson and I worked side-by-side in formulating Boomin's customer-facing OKRS, suggesting ways to improve them and sharing results throughout.

Lawson will go very far in his career. He's hungry to learn, humble, modest, and above all a tremendous talent whom I've had an absolute pleasure working with. I can't recommend him highly enough.

DW
Davie Webb
Head of Trading / Product ManagerBoomin

Lawson is an amazingly talented Product Analyst. He has done a brilliant job at Boomin using data to suggest solutions to drive traffic to the site and to try to maximise the potential for Boomin. He is always full of good ideas and is happy to share them.

He is also an excellent communicator, able to present information and concepts in an articulate manner to all levels of management and to the teams.

Lawson is an absolute asset to team Boomin!

JW
Joanna Worth
Senior Business AnalystBoomin

Recommendation

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