Case studies

Selected work.
Clear outcomes.

Short, contextual stories showing how customer insight, experimentation and product strategy translated into commercial impact.

SkyShowtime streaming catalogue

Commercial strategy

Turning customer insight into €10M+ growth

Control and variant post-purchase experiences shown side by side

Post-purchase optimisation

Turning order confirmation into an engagement driver

Shortened purchase journey from homepage plan picker to account creation

Journey optimisation

Shortening the path to purchase